Who We are

Established in Dallas, Texas, and now headquartered in Charlotte, North Carolina, our brand was founded by Naomi Jay, a first-generation college graduate, first-time mom, wife, and industry creative professional. We provide affordable, high-quality accessories made to stay vibrant.

As a Black and Latina woman-owned and founded brand, we firmly believe everyone deserves to be seen and celebrated. We expertly curate our luxe accessories with you in mind.

Whether you love layering endlessly or embody minimalist fashion, our pieces are for you.

We're thrilled to have you here with us.

Our promise to you

We are a small business committed to providing an environmentally conscious experience. We constantly work towards improving our efforts to ensure that we are doing everything we can.

Our goal is to offer quality jewelry at an affordable price. To achieve this, we use stainless steel as our base metal. Stainless steel is a recyclable alloy metal that is highly durable, sustainable, and low maintenance. By using it, we can provide quality pieces that look like real gold at a fraction of the price.

When you receive your beautiful new pieces, they will be in low-key, plastic-free packaging that you can either reuse or recycle. We choose carriers who meet the Carbonfund.org Foundation carbon neutrality criteria, and we are committed to improving how we ship our orders, minimizing our waste, and reducing our carbon footprint.

affordable luxury is our love language

so are tacos and iced coffee, but who's asking?

Meet our founder —— Naomi jay

"I spent over a decade as a professional makeup artist and artistry educator before starting my lifestyle brand. During that time, I worked with celebrities and influencers. I coordinated large-scale industry events, allowing me to gain a deeper understanding of global trends and develop my personal style. After leaving the beauty industry, I earned a Bachelor's degree in Business and Marketing and began working full-time in social media marketing and content creation. Keeping up with the latest trends is a big part of my daily work, and I realized that many fashion trends are often too expensive for most people to afford. My early career inspired me to create a brand that offers affordable luxury to everyone.

I strive to construct a brand that emphasizes accessible luxury, which is why I'm committed to making "affordable luxury" our core love language.

I am devoted to providing long-lasting, sustainable, eco-conscious, high-quality accessories at an affordable price because these items are the ultimate form of luxuries.

For me, jewelry is your daily reminder that you're worthy of indulging in life's little luxuries."

XX Naomi Jay